Dealocale Brand Toolbox

The official marks for growing local.

Download approved Dealocale logos and icons for partner materials, media coverage, community events, and business promotions.

Logo library

Choose the right file for the job.

SVG stays sharp at any size and is best for websites, signs, and professional design. PNG works well in documents, presentations, and everyday social posts.

Primary logo

Use on white and light backgrounds.

SVG PNG

Reversed logo

Use on navy, teal, photography, and dark backgrounds.

SVG PNG

Secondary logo

A compact horizontal option for narrower placements.

SVG PNG

Reversed secondary logo

The compact logo for dark backgrounds.

SVG PNG

Brand icon

The official coral Dealocale app and social mark.

SVG PNG

Navy icon

A single-color mark for light backgrounds.

SVG PNG

Teal icon

An alternate single-color brand mark.

SVG PNG

Official color tokens

Dealocale colors.

Use these exact values to keep the brand recognizable and consistent. Gold is an accent—use it selectively for emphasis, not as a replacement for Coral or Teal.

Brand palette

Navy#071D33

Soft Navy#102F4D

Coral#FF5A3C

Dark Coral#C83C25

Teal#078D83

Dark Teal#066D66

Gold#F2A900

Interface palette

Cream Background#FBF6EC

White Surface#FFFFFF

Light Surface#F3F7F6

Primary Text#10243A

Muted Text#647485

Border Gray#DFE6E9

Keep the hog looking sharp

Give the logo room to move.

Keep the artwork proportional, leave clear space around it, and do not recolor, stretch, rotate, outline, or rebuild the mark. When in doubt, use the primary logo on white or the reversed logo on navy.

Ask Dealocale

Campaign materials

Founding 25 handout

A print-ready, one-page introduction to Dealocale and Lincoln's Founding 25. Share it digitally or print it for invited local businesses.

Format: US Letter PDF
Pages: 1
File size: 6.1 MB

Download handout